The other side of the table
Boudica was built on a simple idea: that asset managers benefit from the honest perspective of someone who has been their client.
That is the view we bring to every engagement.
Our philosophy
Real change doesn't arrive in a single moment. It builds.
One sharper pitch deck, one better-framed fund, one team that's more skilled and informed.
We start by identifying what makes you different and what's holding you back, then we work on what matters most.
Boudica was founded by Esther Gilbert, who has spent two decades working across wealth and asset management: she knows how the industry thinks, and is experienced enough to see where it gets things wrong.
Having spent her career selecting and allocating to funds, Esther understands exactly what asset managers are up against when they face off against a client.
That experience has made her a committed challenger of the status quo, and it is the foundation of everything Boudica does.